About the Author – Philipp Hornickel
Philipp Hornickel
Independent creator, developer & affiliate entrepreneur.
My name is Philipp Hornickel. I build honest online projects with my own hands: affiliate sites, tools, SEO experiments and small products that are meant to actually help people — not just generate quick clicks.
Over the years I’ve watched projects get ignored by Google, I’ve had domains stuck in indexing hell and I’ve rebuilt trust step by step using real EEAT: experience, expertise, authoritativeness and trustworthiness rooted in real work, not theory.
On H24D7 and my other projects I share exactly what works (and what doesn’t) when you try to build something real on the internet in 2025: from affiliate strategies and SEO to content that is driven by experience, not by templates.
What I Stand For
- Radical honesty: I talk about failed projects as openly as successful ones.
- Real experience: Everything I share is based on things I actually tested and built.
- No guru bullshit: No fake screenshots, no “get rich quick” fantasies.
- Long-term trust: I care more about reputation and relationships than short-term tricks.
Find My Work Online
You can find more of my work and background here:
Why I Write About EEAT & Trust
My own struggle with indexing, visibility and trust forced me to deeply understand what Google and real users actually care about. That’s why I talk so much about EEAT — not as an SEO buzzword, but as a survival skill for honest creators who don’t want to hide behind AI content and fake promises.
If you’re trying to build a project that is real, long-term and based on your own experience, I hope my work gives you both strategy and the emotional push to keep going when things are slow.
Thank you for reading and for giving real creators a chance.
– Philipp Hornickel
Verified Human Experience & Trust
This article is based on real-world experience — not AI mass content.
Experience (E)
Philipp shares real lessons learned from building affiliate projects, SEO experiments, failures, and long-term online work — not theory.
Expertise (E)
All content is created from first-hand knowledge, hands-on testing, and years of real project development — not generic internet templates.
Authoritativeness (A)
Philipp uses his real name, connects public profiles like Xing and Google Books, and builds H24D7 as a real brand — not an anonymous spam domain.
Trustworthiness (T)
Full transparency, no fake promises, clear identity, honest mistakes, and long-term value over shortcuts.